Marketers today need to show the impact their campaigns, content, and events have on the bottom line. Measuring results involves looking at two key concepts: ROI and attribution. ROI refers to “return on investment,” whether it’s a gain or loss. Attribution identifies user actions that led to a desired outcome, such as which touchpoint resulted in a conversion.
Check out our expert guide to learn how to:
• Know when to look at ROI and when to look at attribution
• Set goals for your marketing efforts
• Track your success and show what your marketing made possible