A torrent of change has happened. Influenced by the B2C world, your customers expect the same personalized and insightful experiences they would get from their favorite brands at home. Know me, get me, help me, even predict me.
That level of connection and personalization is made possible with data, data that has been collected, analyzed, and made intelligent, empowering marketers and sellers to connect on a deeply personal level. In the B2B world, enterprise sellers have traditionally relied on personal relationships, developed over time, often in person, to forge a more intimate understanding of their customers, their business dynamics, and the market influences that ultimately shape the products and services one company provides to another.
