Today more than ever, organizations are looking to their value network as a means of strategic growth. This value network includes both customers and business partners and, whether it be the buying or selling of goods or the exchange of ideas, additional value comes from the quality of the interactions with one another, as this is the foundation of the relationship. However, the key to managing all the relationships in a value network is to make sure customer experience (CX) is handled efficiently so that all parties involved have simple, easy access to resources. At the same time, businesses want to have both influence and insight into their value network partners, with confidence that these interactions with customers and partners are secure.
